WELEDA Appears at the Montreux(China) Jazz Festival

Along the shores of Jinji Lake in the ancient city of Suzhou, a refreshing autumn breeze emanated, and music flowed. From October 25th to 27th, 2024, the Montreux (China) Jazz Festival, held grandly at the Suzhou Culture and Arts Center, presented audiences with an audiovisual feast that blended passion and healing. Throughout the three-day event, music served not only as an artistic expression but also as a bridge connecting the soul and nature.

The festival featured diverse performances, from stirring rhythms to heartwarming melodies, offering audiences a vibrant and soothing experience. In addition to the spectacular performances, the event also featured a special healing session, further embodying the festival's theme of ''Nature, Balance, and Healing.''

In the Pilates healing session, guided by professional instructors, participants gradually relaxed to soothing music, releasing physical tension and emotional stress by the shores of Jinji Lake and rediscovering a deep connection between body and mind. The subsequent essential oil healing salon focused on natural aromatherapy and achieving mind-body balance. The instructor shared the story behind the raw material cultivation of WELEDA, a Swiss natural personal care and pharmaceutical brand, showcasing its commitment to organic botanical ingredients. Guests, immersed in natural fragrances, further learned how WELEDA uses organic ingredients sourced from nature to help people soothe their emotions and restore inner balance in their daily lives.

Originating in Switzerland and founded in 1921, WELEDA has always upheld the philosophy of ''living in harmony with nature,'' committed to developing skincare and pharmaceutical products using natural ingredients to promote sustainable development for both people and the environment. Incorporating its healing philosophy into this music festival not only echoed the festival's commitment to the sounds of nature but also added a touch of fresh Alpine charm to the event.

At this early autumn music festival, the audience not only experienced the diverse charm of jazz but also found a deep sense of relaxation through a variety of healing activities and natural fragrance experiences. The fusion of music and nature evoked a sense of being transported to the mountains, lakes, and seas of Switzerland, truly experiencing the tranquility and regenerative power bestowed by nature.